Bringing Consumers from Different Parts of the World onto One Platform
Market Research Online Communities (MROCs) are an incredibly effective tool for gathering deep insights from participants over an extended period. They provide an ongoing dialogue with consumers, allowing brands to build relationships and collect both qualitative and quantitative data.
We help you bring participants from diverse geographies together on a single platform, ensuring a representative sample.
Whether you’re looking for Smartphone owners, 500+cc bike owners, International travelers, ITDMs, or Physicians, we can connect you with the right people on one platform. Our team of telephonic interviewers follows up regularly with respondents who may fall behind, ensuring consistent engagement throughout the research process.
Types of Research that Can Be Conducted Using MROCs:
Ethnographic & Immersive Research
Diary Studies: Participants document their product or service experiences through written, video, or audio diaries over a specified period.
Video Diaries: Participants create short videos reflecting on their experiences, which can be used for detailed, in-depth analysis.
Live Immersions: Engaging with participants in real-time while they use a product or service, capturing their immediate reactions and providing a deeper understanding of behavior.
These studies allow brands to gather qualitative, quantitative, and real-time insights, making MROCs a highly valuable tool for consumer-centered research.
Some of the Online Communities We’ve Conducted:
Protein Supplement Users
Understanding Protein Supplement Preferences and Usage Patterns Among Older Age Groups
International News and Podcast Viewers
Evaluating Media Consumption Habits Among Global Podcast Listeners for a UK Media Giant
Pet Owners
Exploring Pet Owners’ Product Preferences and Purchasing Behavior
International Travel Enthusiasts
Exploring Travel Preferences and Trends Among Frequent Travelers
Luxury Goods Consumers
Understanding Consumer Behavior in the Luxury Goods Market
Tech-Savvy and Experienced Moderators
Online communities provide clients the opportunity to engage directly with participants, whether they are current customers or potential prospects. We provide specially trained moderators who are both tech-savvy and experienced in managing various online community platforms. Our moderators ensure smooth operation, and deliver actionable insights to our clients throughout the process.