Who We Are
We are The Bridge, linking global research needs with the heartbeat of local markets. We span cultures, languages, and geographies, making it easy for clients to reach the right people, in the right way, at the right time across Asia, Africa, and the Gulf.
At Cultural Traits, we don’t just run projects, we deliver clarity in some of the world’s most diverse and challenging markets. Backed by a team of seasoned professionals, we combine global expertise with deep local knowledge, ensuring every project is delivered on time, on budget, and with zero stress for our clients.
As proud members of BHBIA, UXPA, and the Insights Association, and as signatories of the Global Data Quality (GDQ) Pledge, we ensure every project is guided by world-class ethical standards, methodological rigor, and a commitment to trustworthy insights.
Meera Nagtilak from Cultural Traits presented at the EPHMRA Middle East Chapter
Her session, Activating Insights: Qualitative Methods for HCP Research Across Complex Markets, explored how design, recruitment, participant experience, moderation, and synthesis shape meaningful healthcare insights across complex markets.
The session highlighted that complex markets need local expertise throughout the study, not just at one stage. From reaching the right specialists to building trust, probing for clinical reasoning, and interpreting findings with cultural context, local expertise turns verbatims into insights that organisations can act on with confidence.
From the Field
Hear directly from our team. Jessica Dua, Senior Qualitative Manager at Cultural Traits and winner of the Insights for Impact Award in Qualitative Research 2026, joins the Insight Platforms podcast to speak about conducting research across India, and what it takes to turn insights into real impact.
At Cultural Traits, our people are at the heart of every project, bringing deep field experience, cultural understanding, and a genuine passion for research to every market we work in. Get a closer look at the people who make that possible.
Understand the local context like a PRO
Client Success Stories
Take a little tour around our agency now
Cultural Traits
Navneet S Borkar
Senior Manager International Operations
Jessica Dua
Senior Qualitative Market Research Manager
Meera Nagtilak
Qualitative Researcher
Sangita Sonone
Research Manager
Qadeer Mohammed
Qualitative Project Manager
Siddhi Sanap
Qualitative Research Manager
