Reliable Data. Scalable Studies. Actionable Insights
We deliver quantitative research at scale across Asia, the Middle East, Africa, and LatAmcombining authentic recruitment, cultural sensitivity, and global quality standards to ensure your numbers tell the full story.
At Cultural Traits, we deliver precise and actionable quantitative research that helps businesses turn numbers into strategy. With expertise across Asia, the Gulf, and Africa, we provide reliable, robust data that empowers companies in the US, UK, and Europe to make confident, data-driven decisions.
Whether through traditional survey methods or innovative data collection techniques, our approach ensures consistency, accuracy, and depth. We excel at reaching hard-to-find audiences from oncologists to social media influencers while always respecting local cultural contexts and maintaining the highest data quality standards
Why Choose Cultural Traits for Quantitative Research?
Expertise in Cultural Nuances:
Understanding cultural contexts is essential to ensuring your data is relevant and accurate. We have extensive experience in conducting market research in diverse regions and are adept at identifying and adapting to cultural nuances. This allows us to provide insights that resonate with your target audience.
Access to Hard-to-Reach Audiences:
Whether you need to reach oncologists, social media influencers, or other specialized groups, our team is skilled at recruiting hard-to-reach participants using culturally appropriate methods.
Comprehensive Methodologies:
We utilize both traditional and innovative methodologies to meet the unique needs of your project. Whether you are conducting brand tracking, customer satisfaction surveys, or conjoint analysis, our solutions are tailored to deliver precise, actionable insights.
Speed and Efficiency:
Our field interviewers and project managers are equipped with the latest technology, ensuring that your data is collected, processed, and delivered in a timely and efficient manner.
Our Quantitative Market Research Methodologies
We use a comprehensive mix of traditional and digital methods, tailored to your project scope and target audience:
1. CAPI (Computer-Assisted Personal Interviews)
Face-to-face interviews powered by secure digital tools. Ideal for emerging markets where in-person interactions build trust and ensure accurate data capture.
2. PAPI (Paper-and-Pencil Interviews)
A time-tested method still relevant in regions with limited connectivity. Ensures inclusion of offline and rural populations.
3. CATI (Computer-Assisted Telephone Interviews)
Engage geographically diverse respondents through structured phone interviews. Scalable, reliable, and effective for both B2B and consumer studies.
4. CAWI (Computer-Assisted Web Interviews)
Fast, flexible online surveys reaching thousands of respondents across borders. Perfect for brand tracking, customer satisfaction, and conjoint analysis.
5. Mobile Surveys & Ethnography
Capture in-the-moment insights via smartphones. Mobile ethnography lets us track real-world usage, lifestyle patterns, and consumer journeys.
6. Online Panels & Communities
Build ongoing relationships with consumers and professionals. Our curated panels allow for trend tracking, longitudinal studies, and agile feedback loops.
What We Deliver Through Quantitative Research
- Market Sizing & Forecasting: Identify market potential, growth trends, and future demand.
- Brand Health Tracking: Measure awareness, loyalty, and consumer perceptions over time.
- Customer Satisfaction & Loyalty: Understand drivers of retention, churn, and advocacy.
- Segmentation Studies: Define target groups by behavior, demographics, or psychographics.
- Pricing & Conjoint Analysis: Test trade-offs to optimize product features and pricing.
- Usage & Attitude Studies (U&As): Map how consumers use and perceive your product category.
- Advertising & Communication Testing: Measure ad recall, resonance, and impact before campaigns go live.
- Product & Concept Testing: Validate innovations before scaling to market.
Client Success Stories
1. Smartphone Usage & Adoption in Asia
Objective: A leading global handset manufacturer wanted to enter price-sensitive Asian markets with a mid-tier smartphone. Before launch, they needed to understand:
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- How first-time smartphone buyers differ from repeat buyers.
- What features (camera, battery, screen size, durability) matter most.
- The impact of price points and financing options on purchase decisions.
- Barriers to adoption in rural vs. urban areas.
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Approach: Conducted CAPI surveys in both cities and rural regions, supported by Central location tests.
Impact:Mobile manufacturerlearned the most critical drivers in the decision making process. These insights helped the client redesign marketing campaigns and reconfigure features before rollout.
1. Healthcare Quantitative Study in Asia
Objective: A multinational pharmaceutical company was preparing to launch a new drug in Asia. They needed to measure:
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- Levels of awareness among general practitioners and pharmacists.
- Current prescribing and recommendation patterns within the therapeutic area.
- Barriers to adoption, including physician trust and patient affordability.
- Perceptions of competitor products and opportunities for differentiation.
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Approach: Used CATI with physicians and CAWI with pharmacists, capturing both urban and semi-urban healthcare ecosystems.
Countries:Vietnam, Thailand, and Taiwan
Impact: The study identified low awareness but high interest once the product benefits were explained. It also uncovered unmet needs around dosage convenience. These insights shaped the client’s education campaigns, salesforce training, and pricing strategy.
Why Choose Cultural Traits for Quantitative Research
- Authentic Market Research Participants: From oncologists and B2B leaders to Gen Z trendsetters, we deliver voices that matter.
- Multi-Country Market Research: Seamless execution across Asia, Middle East, Africa, and LatAm.
- Best Data Quality in Market Research: Aligned with BHBIA, Insights Association, UXPA, and the Global Data Quality Pledge.
- Cultural Insights in Market Research: We adapt surveys to reflect local languages, behaviors, and norms.
- Actionable Reporting: Beyond numberswe deliver strategic recommendations tied to your business outcomes.
Regional Coverage
We deliver quantitative research at scale across 35+ markets:
- Asia: India, Indonesia, Vietnam, Thailand, Malaysia, Taiwan, Japan, South Korea, Philippines, Cambodia, Nepal, Sri Lanka, Myanmar, Taiwan, Singapore, and more
- Middle East: UAE, Saudi Arabia, Kuwait, Egypt, Oman, Jordan, and Morocco.
- Africa: Nigeria, Kenya, Ghana, South Africa, Uganda, and Tanzania
Latam: Mexico, Brazil, Argentina, Colombia, Peru, Ecuador, Venezuela, and El Salvador.
