Market research agency Japan Tag

How Do You Capture Honest Feedback in a Culture Where Silence Speaks Volumes?

沈黙が多くを語る文化の中で、どのように率直なフィードバックを得ることができますか?   Cracking the Code of Japanese Consumer Insight Japan is a society built on subtlety, structure, and social harmony. In this high-context culture, silence is not awkward-it’s meaningful. Consumers may avoid direct confrontation, critique, or emotional expression, especially in traditional research settings.

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