Content Creators

Research Objective:

A leading social media platform in Indonesia, wanted to create a mobile-first solution to help content creators understand and optimize their monetization strategies. The challenge was not just to build a tool but to design an intuitive monetization dashboard that could support creators—especially those who were mobile-first and often unmanaged— in making data-driven decisions.

How do Cultural Traits made a difference?

We collaborated closely with the client to conduct in-depth research focused on content creators’ reactions to the new Monetization Dashboard flow. Our approach included:

• Targeted Recruitment: We successfully recruited hard-to-reach content creators, including mobile-first and unmanaged creators, to ensure authentic and diverse feedback.
• Comprehensive Research: Through usability testing, and feedback sessions, the client understood how creators interacted with the dashboard, focusing on comprehension, usability, and overall experience.
• Iterative Testing: Based on user feedback, we provided actionable insights to refine the dashboard’s design and functionality.