Brand Elements and Messaging Study with HCPs and Policy Elites in India
Client Success Story
Research Background :
A major US pharmaceutical company wanted to align their brand messaging and positioning strategy
and in turn develop communication materials as a part of their post-merger. Different mission and brand positioning
statements were explored to the relevant stakeholders
How Cultural traits made a difference?
We recruited stakeholders including Cardiologists, Oncologists, Opinion Elites, Policy Elites, and Investors. The client also wanted
to have a in facility group discussion with the Cardiologists and Oncologists from tier 1 hospitals. Though this was a bit challenging
but with our experienced field team, we managed to bring in doctors from different tier 1 hospitals/locations.
The client gained insights into the messaging strategy and was clear about what would work and what would not. They were also
able to understand what more is needed for increasing the brand’s visibility and expanding reach.
Country :
India
Methodology :
In facility group discussion with super specialists, in depth interviews with other HCPs and opinion elites, telephonic interviews with policy elites