Qualitative research

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    Ethnography, Usability, Online communities and consumer connects

    With a flair for observational and innovative research techniques we make sure that we deep dive into the lives of consumers to understand their persona, their journey and the buying process. With experience of managing 1200+ projects across Asia, Middle East and Africa we understand the intricacies and complexities well. We support the entire qualitative project management cycle right from recruitment, facility booking, moderator and simultaneous translators to managing transportation

    Experience with different qualitative research methodologies

    Focus groups

    Ethnography

    Usability

    Shop along

    Online communities

    Video diaries

    Immersions

    Online focus groups