Understand what appeals consumers eyes
In situ research, get to know what drives the buying behavior and get first hand information on what consumers look for, color, price, quality etc. Our team of experience moderators make sure that you get real insights into the buying process in real shopping environment
Insights into the consumer decision making process
Shopping along with consumer in real environment makes extremely engaging and informative. As there is not lag between the actual buying and the interview, clients do not miss out on vital information.