A dedicated healthcare research practice, supported by extensive global experience in managing healthcare projects. Our team is proficient in conducting interviews with physicians, nurses, KOLs, payers, and other allied healthcare professionals. Whether through online surveys, laptop-based data collection, in-facility focus groups, or in-depth interviews, we provide comprehensive solutions for all your healthcare research needs.
In-Clinic Observations, Patient Record Forms, and Medical Device Product Placement
We specialize in handling challenging studies within the healthcare sector, including medical device placement at doctors’ clinics and usability testing for diabetes monitors.
Comprehensive Project Management for Healthcare Research
We manage the entire project cycle for healthcare research, ensuring every detail is meticulously handled, including:
Recruiting participants
Facility hiring
Booking moderators and simultaneous translators
Managing local logistics
Our end-to-end project management ensures seamless execution, combining global reach with local expertise.
Our Areas of Healthcare Market Research Expertise
We provide comprehensive insights across a wide range of therapeutic areas, including:
Specialty |
Therapeutic Areas |
| Cardiology | Heart diseases, cardiac care, diagnostics |
| Oncology | Cancer research, treatment options, clinical trials |
| Neurology | Neurological conditions, brain disorders, treatments |
| Orthopedics | Bone and joint disorders, implants, surgeries |
| Gastroenterology | Digestive system, GI disorders, treatments |
| Endocrinology | Hormonal imbalances, diabetes, thyroid disorders |
| Pulmonology | Respiratory conditions, lung diseases |
| Dermatology | Skin conditions, treatments, cosmetic dermatology |
| Psychiatry | Mental health, mood disorders, therapies |
| Immunology | Immune system diseases, vaccines, immune therapies |
| Infectious Diseases | Viral, bacterial, and fungal infections |
| Rheumatology | Joint, bone, and autoimmune diseases |
| Hematology | Blood disorders, hemophilia, blood cancers |
| Nephrology | Kidney disease, dialysis, renal treatments |
| Obstetrics and Gynecology | Pregnancy, reproductive health, female health |
| Pediatrics | Child health, pediatric diseases and treatments |
| Urology | Urinary tract, male reproductive health |
| Ophthalmology | Eye care, vision disorders, treatments |
| Dentistry | Oral health, dental treatments, hygiene |
| Anesthesiology | Pain management, anesthesia practices, surgery |
Our Healthcare Market Research Capabilities Include Studies Like:
1. Market Sizing & Forecasting
Estimating market potential, size, growth trends, and future projections of healthcare products or services.
2. Brand Health Tracking
Monitoring brand perception, awareness, and positioning within the healthcare sector over time.
3. Segmentation Studies
Identifying distinct segments within healthcare markets based on behaviors, needs, demographics, or psychographics.
4. Patient & Physician Surveys
Gathering insights from patients or healthcare professionals (e.g., physicians, nurses, KOLs) on treatment options, product usage, or healthcare practices.
5. Adoption & Usage Studies
Investigating the adoption rates of new medical treatments, technologies, or devices among patients and healthcare providers.
6. Product Development & Concept Testing
Testing ideas or prototypes for new healthcare products or services to assess market acceptance.
7. Usability Testing
Evaluating the effectiveness and ease of use of medical devices, healthcare apps, or digital health tools.
8. Market Access & Reimbursement Studies
Assessing access to healthcare products, pricing strategies, and the reimbursement landscape across different markets.
9. Competitive Intelligence & Benchmarking
Analyzing the competitive landscape to understand market share, strengths, weaknesses, opportunities, and threats.
10. KOL (Key Opinion Leader) Research
Engaging with KOLs in the healthcare field to gather expert opinions on products, treatment protocols, and market trends.
11. Patient Journey Mapping
Mapping out the stages of a patient’s experience with a disease or treatment to uncover insights into decision-making, barriers, and touchpoints.
12. Customer Satisfaction & Loyalty Studies
Measuring satisfaction levels among patients, healthcare providers, or stakeholders with specific healthcare products or services.
13. Healthcare Trend Analysis
Researching emerging trends in healthcare, such as digital health, telemedicine, patient-centered care, and personalized medicine.
14. Sales & Marketing Effectiveness
Evaluating the effectiveness of marketing campaigns, sales strategies, and product positioning in the healthcare sector.
15. Ethnographic Studies
Conducting in-depth, qualitative research focusing on patient behaviors, cultural factors, and the adoption of healthcare practices or products.
16. Healthcare Ecosystem Mapping
Understanding the healthcare system, identifying stakeholders, their roles, and relationships across the ecosystem.
17. Health Economic Modeling
Evaluating the economic impact of healthcare interventions, including cost-effectiveness and budget impact analysis.
18. Regulatory & Compliance Research
Assessing compliance with regulatory standards in different regions, understanding approval processes, and market entry strategies.
19. Stakeholder & Policy Analysis
Researching the attitudes, preferences, and behaviors of key healthcare stakeholders such as government bodies, insurers, and advocacy groups.
Healthcare Market Research in Asia, Middle East, and Africa
Our expertise spans diverse and dynamic markets in Asia, the Gulf, and Africa, providing us with a unique regional understanding of healthcare systems, regulations, and patient behaviors. We leverage this knowledge to offer insights that are both globally informed and locally relevant, making us your trusted partner in healthcare research across these regions.
Client Success Stories
1.
CAR T-Cell Immunotherapy for Diffuse Large B-cell Lymphoma (DLBCL)
Research Objective:
This research aimed to understand healthcare professionals’ experiences treating and managing Diffuse Large B-cell Lymphoma (DLBCL) in India, Taiwan, and Thailand. The study focused on exploring the use of CAR T-cell immunotherapy for the treatment of relapsed or refractory DLBCL patients.
Research Approach:
To gather actionable insights, Cultural Traits conducted qualitative in-depth interviews with Oncologists, Hematologists, and other specialists treating DLBCL patients across these three countries. The research focused on understanding the need, support, and opportunity for using CAR T-cell therapy in these markets.
2.
Optimize Route for Tdap Vaccine amongst Asthma and COPD Patients in Vietnam
Research Objective:
The objective of this study was to understand reactions to various routes developed for the Tdap vaccine, specifically targeting asthma and COPD patients in Vietnam. Additionally, the goal was to identify ways to optimize the most effective route.
Research Approach:
Cultural Traits conducted qualitative interviews with general practitioners (GPs) and pulmonologists in Vietnam to gather insights on their preferred treatment routes.
3.
Exploratory Research on Anti Infectives
Research Background :
A major pharmaceutical company wanted to understand the overall outlook and treatment behavior of antibiotics in infection control in India for different indications considering community infections
1. Create a patient’s persona and understand usage and attitudes
2. Understand the brand perceptions and emotional connection with rational strength
3. To understand hidden drivers and associations with brands/products that influence use
4. To understand the influence of Antimicrobial resistance and susceptibility data in influencing treatment with antibiotics
How Cultural Traits made a difference?
We recruited Urologists, Pediatricians, General practitioners, ENTs, and Chest physicians from the major hospitals in India and across different cities with significant patient loads for indications like Acute Bacterial Rhinosinusitis (ABRS), Acute Otitis Media (AOM), community-acquired pneumonia, Recurrent Tonsillitis and Urinary tract infection
Unlike the traditional F2F in-depth interviews, all the interviews were done virtually using a streaming platform. Along with recruitment we also did the streaming platform setup, scheduling, and top line reporting at our end.
The client was able to understand the science behind the patient’s persona and the outlook on the use of antibiotics.
Methodology : Online in depth interviews with Zoom
Country : India (Across metro cities)
4.
Brand Elements Messaging Study with HCPs and Policy Elites
Research Background:
A major US pharmaceutical company wanted to align its brand messaging and positioning strategy and in turn develop communication materials as a part of their post-merger. Different mission and brand positioning statements were explored to the relevant stakeholders
How Cultural Traits made a difference?
We recruited stakeholders including Cardiologists, Oncologists, Opinion Elites, Policy Elites, and Investors. The client also wanted to have an in-facility group discussion with the Cardiologists and Oncologists from tier 1 hospitals. Although this was a bit challenging, our experienced field team managed to bring in doctors from different tier-1 hospitals and locations.
The client gained insights into the messaging strategy and was clear about what would work and what would not. They were also able to understand what more is needed for increasing the brand’s visibility and expanding reach.
Methodology:
In facility group discussion with super specialists, in-depth interviews with other HCPs and opinion elites, telephonic interviews with policy elites
Country: India
Deliverables:
Recruitment, incentive handling, moderation, simultaneous translation, transportation and top-line report