Market Research Online Communities
We design and manage Market Research Online Communities (MROCs) that bring authentic participants from multiple markets onto one platform—delivering qualitative and quantitative insights at scale.
Bringing Consumers from Around the World onto One Platform
Market Research Online Communities (MROCs) are a powerful way to gather deep, ongoing insights from participants over time. They create continuous dialogue with consumers, enabling brands to build relationships while capturing both qualitative and quantitative feedback.
At Cultural Traits, we specialize in bringing together participants from diverse geographies on a single platform, ensuring truly representative samples. Whether you’re targeting smartphone users, 500+cc bike owners, international travelers, IT decision-makers, or physicians, we can connect you with the right audience. To maintain engagement, our trained telephonic interviewers proactively follow up with respondents who may fall behind, ensuring your community stays active, reliable, and consistent throughout the research process.
Moderators with experience working on well-known Market Research Online communities on Incling, Hatch Tank, Recollective, Discuss.io, and Qualsights
Types of Research that Can Be Conducted Using MROCs:
Ethnographic & Immersive Research
Diary Studies: Participants document their product or service experiences through written, video, or audio diaries over a specified period.
Video Diaries: Participants create short videos reflecting on their experiences, which can be used for detailed, in-depth analysis.
Live Immersions: Engaging with participants in real-time while they use a product or service, capturing their immediate reactions and providing a deeper understanding of behavior.
These studies allow brands to gather qualitative, quantitative, and real-time insights, making MROCs a highly valuable tool for consumer-centered research.
Some of the Online Communities We’ve Conducted:
Protein Supplement Users
Understanding Protein Supplement Preferences and Usage Patterns Among Older Age Groups
International News and Podcast Viewers
Evaluating Media Consumption Habits Among Global Podcast Listeners for a UK Media Giant
Pet Owners
Exploring Pet Owners’ Product Preferences and Purchasing Behavior
International Travel Enthusiasts
Exploring Travel Preferences and Trends Among Frequent Travelers
Luxury Goods Consumers
Understanding Consumer Behavior in the Luxury Goods Market
Client Success Stories
1. Protein Supplement Users
Objective: Understand supplement preferences and usage among older demographics.
Approach: Created an online community where participants tracked consumption through video diaries and feedback sessions.
Countries: India, and Thailand
Impact: Helped the client identify purchase motivators and product gaps, guiding innovation in the senior nutrition category.
2. International Podcast & News Consumption
Objective: Explore how global audiences consume podcasts and news content.
Approach: Built a cross-country online community with daily diaries and live immersion sessions, capturing preferences for platforms, formats, and content.
Countries: India
Impact: Delivered audience segmentation insights that shaped the client’s content strategy and ad placements.
Why Choose Cultural Traits for Online Communities
- Authentic Market Research Participants: Recruitment of niche and hard-to-reach audiences across geographies.
- Tech-Savvy Moderators: Experienced in managing platforms and engaging participants effectively.
- Multi-Country Market Research Expertise: Seamless community management across Asia, Africa, and the Middle East.
- Data Quality Standards: Compliance with BHBIA, Insights Association, UXPA, Global Data Quality Pledge, ensuring reliable, high-quality insights.
Actionable Outcomes: Insights go beyond participation—we deliver strategic recommendations that drive business results.
Regional Coverage
We manage online communities across 35+ global markets including:
- Asia: India, Indonesia, Vietnam, Thailand, Malaysia, Taiwan, Japan, South Korea, Nepal, Cambodia, Taiwan, Bangladesh, Maldives, Sri Lanka, Myanmar, and more
- Middle East: UAE, Saudi Arabia, Kuwait, Egypt, Kuwait, Oman, Jordan, and Morocco.
- Africa: Nigeria, Kenya, Ghana, Tanzania, Uganda, and South Africa
- LATAM: Mexico, Brazil, Venezuela, Peru, Argentina, Colombia, and Ecuador
