Metro Saturation is Real: How India’s Tier 2 cities Became India’s Undisputed New Growth Engine
Metro Saturation is Real: How India’s Tier 2 cities Became India’s Undisputed New Growth Engine Urban Momentum. Local Aspirations. Unlocked Potential. Introduction India’s growth story is no longer confined to its metros. Over the past decade, Tier 2 cities have emerged as the
Beyond the Gatekeepers: The Strategic Art of Recruiting HNIs for Market Research
High Stakes. High Influence. High Precision. High-Net-Worth Individuals (HNIs) represent some of the most influential decision-makers in global markets. Recruiting HNIs for Market Research Their purchasing power shapes luxury goods, financial services, and investment landscapes. Yet, recruiting them for market research
Why Cultural Intelligence (CQ) is the New Bottom Line for Brand Success
Beyond Data. Into Culture. Into Strategy. For global brands, success in emerging markets isn’t just about data points and market size. Cultural Intelligence (CQ) It’s about decoding culture. A campaign that resonates in London may fall flat in Delhi or Lagos
Why Consumer Spending Surges in the Last Quarter in India?
Festivals, Aspirations, and Growth Collide. Every October to December, Spending Surges in India becomes one of the world’s most vibrant consumer markets. The season of Diwali, Dussehra, Christmas, and New Year isn’t just about celebrations it’s about dreams turning into purchases.
