The Intentional Tet 2026 | Consumer Insights Shaping Vietnam Gift Baskets
In the weeks leading up to Tet in Vietnam, markets become crowded, shops overflow with red and gold packaging, and gift baskets stack up in every size imaginable. Yet behind the visual abundance, conversations with consumers reveal a quieter shift.
Why Emerging Hotspots Matter Beyond HCMC and Hanoi?
While Ho Chi Minh City (HCMC) and Hanoi have long been the beating heart of Vietnam’s consumer economy, the landscape is changing. Cities like Da Nang, Hai Phong, and Real Consumer Spending Hotspots in Da Nang, Hai Phong, Can Tho
