Market Entry Strategy for Vietnam’s Beauty and Personal Care Industry: Understanding What Drives Consumer Choice
Vietnam's beauty and personal care industry has become one of Southeast Asia's most interesting consumer markets. Over the past decade, the sector has evolved from a largely price-driven market into one where consumers actively explore products, compare brands, follow beauty
Vietnam Market Entry Strategy for Global Brands
Vietnam captures attention quickly. The moment a brand lands in Ho Chi Minh City or Hanoi, it meets consumers who are curious, discerning, digitally connected, and entirely willing to embrace something new. For international brands, Vietnam represents one of the most
The Intentional Tet 2026 | Consumer Insights Shaping Vietnam Gift Baskets
In the weeks leading up to Tet in Vietnam, markets become crowded, shops overflow with red and gold packaging, and gift baskets stack up in every size imaginable. Yet behind the visual abundance, conversations with consumers reveal a quieter shift.
Why Emerging Hotspots Matter Beyond HCMC and Hanoi?
While Ho Chi Minh City (HCMC) and Hanoi have long been the beating heart of Vietnam’s consumer economy, the landscape is changing. Cities like Da Nang, Hai Phong, and Real Consumer Spending Hotspots in Da Nang, Hai Phong, Can Tho
