Field Manager – Primary Market Research
Roles and Responsibilities:
- Schedule and set up surveys, specify sample requirements, and monitor field surveys.
- Oversee the field team and ensure timely updates and quality deliverables.
- Source market research participants from authentic and reliable databases.
- Ensure adherence to quality standards and project protocols.
- Apply innovative recruiting strategies using diverse sourcing methods.
- Build and maintain strong relationships with local stakeholders and partners to enhance collaboration, coordination, and workflow efficiency at the grassroots level.
- Recruit and screen both B2B and B2C respondents.
- Ensure projects are completed on time and within budget.
- Accompany clients during field visits, shop-alongs, and city tours.
- Source respondents for primary market research studies from various regions across India.
- Provide regular feedback to the field team and support them in addressing operational gaps.
Desired Candidate Profile:
- 1–5 years of experience in a primary market research field agency, data collection agency, or research agency.
- Hands-on experience in end-to-end market research recruitment.
- Experience working with field partners, moderators, researchers, and simultaneous translators across India.
- Expertise in managing consumer, B2B, and healthcare research projects.
- Preference will be given to candidates from Mumbai and New Delhi.