How can you navigate the challenges of Market Research in Sri Lanka?
ශ්රී ලංකාවේ වෙළඳපල පර්යේෂණයේ අභියෝග ජය ගන්නේ කෙසේද? Imagine walking through Colombo’s Pettah Market, where the aroma of spices mixes with the chatter of vendors in Sinhala, Tamil, and English. Just a few hundred kilometers away in rural Anuradhapura, conversations at
What happens to primary research when we can access and interpret everything already known?
The Big Question: Do We Still Need Primary Research? Imagine if every report, every interview transcript, and every data point ever collected in your industry could be analyzed in seconds. Thanks to tools like supercharged meta-analysis, generative AI, and synthetic data
Inside the Engine Room of Supercharged Meta-Analysis: A Look Under the Hood
Introduction: So Much Data, So Little Clarity Every brand today is surrounded by data surveys, open-ended surveys, social media threads, video feedback, synthetic personas, the list goes on. But here’s the real question: Are we really making sense of it all? Supercharged
Inside the Scroll, Not the store: How Nigerian consumers are finding and buying brands today?
Introduction: From Markets to Mobiles For a long time, open markets and word-of-mouth defined how Nigerians discovered brands. But today, discovery has gone digital and more specifically, social and mobile. In 2025, scrolling is shopping, and platforms like Jumia, Konga, WhatsApp,
Is Your Market Research Strategy Ready for China’s Tier 1 to Tier 3 Cities?
您的市场研究策略是否已为中国一线至三线城市做好准备？ Navigating China’s vast consumer landscape requires more than a single approach. What resonates in Shanghai may not apply in Chengdu, and certainly not in smaller Tier 3 cities where emerging middle-class behaviors are just taking shape. At Cultural Traits, we