Rising fuel prices or Rising incomes: What has a bigger impact on Nigerian spending?
When petrol prices in Nigeria jump, the ripple effects are immediate. Transport fares increase, food prices climb, and household budgets shrink. On the other hand, when salaries or remittances rise, spending patterns shift toward lifestyle upgrades and aspirational purchases. So which
How Do You Decode Consumer Behavior in a Country With 500+ Languages and 220 Million Voices?
The Answer Lies Beyond Just Data. It’s About Cultural Intelligence In Nigeria, every region speaks a different story. sometimes literally. With over 500 languages and one of the world’s youngest populations, market research here is anything but one-size-fits-all. From Afrobeats-powered youth