Vietnam Market Entry Strategy for Global Brands
Vietnam captures attention quickly. The moment a brand lands in Ho Chi Minh City or Hanoi, it meets consumers who are curious, discerning, digitally connected, and entirely willing to embrace something new. For international brands, Vietnam represents one of the most
The Intentional Tet 2026 | Consumer Insights Shaping Vietnam Gift Baskets
In the weeks leading up to Tet in Vietnam, markets become crowded, shops overflow with red and gold packaging, and gift baskets stack up in every size imaginable. Yet behind the visual abundance, conversations with consumers reveal a quieter shift.
