What Does It Take to Get Authentic Insights From Gen Z in Kuala Lumpur and Mothers in Sabah?
Apa yang diperlukan untuk mendapatkan pandangan autentik daripada Gen Z di Kuala Lumpur dan ibu-ibu di Sabah? 要从吉隆坡的Z世代和沙巴的母亲那里获取真实的见解需要什么？ Malaysia’s Research Landscape: One Country, Many Worlds Getting authentic insights from Malaysian consumers isn’t just about language or location-it's about understanding the contrast between digital-first