Back-to-School Splurges or Leisure Outings: Where Do Kenyan Families Spend Most?
Every August and January in Kenya, a familiar question arises in many households: “Should we save for school shopping or enjoy a family outing before the term begins?” This tug-of-war between back-to-school expenses and leisure spending reveals much about the
Vision 2030 Modernization or Old Traditions: Which is steering Saudi habits?
Saudi Arabia is in the middle of a fascinating cultural transition. On one hand, Vision 2030 is reshaping the nation with bold reforms in entertainment, technology, and lifestyle. On the other, deeply rooted traditions family gatherings, religious observances, and respect
Rising fuel prices or Rising incomes: What has a bigger impact on Nigerian spending?
When petrol prices in Nigeria jump, the ripple effects are immediate. Transport fares increase, food prices climb, and household budgets shrink. On the other hand, when salaries or remittances rise, spending patterns shift toward lifestyle upgrades and aspirational purchases. So which
White Friday in the Middle East, What is it? A Deep Dive Into Shopping Culture
If you’ve shopped online or visited malls in Dubai, Riyadh, or Cairo in late November, you’ve probably seen banners screaming “White Friday Deals.” But what exactly is White Friday? And why does the Middle East prefer it over the more
How can you navigate the challenges of Market Research in Sri Lanka?
ශ්රී ලංකාවේ වෙළඳපල පර්යේෂණයේ අභියෝග ජය ගන්නේ කෙසේද? Imagine walking through Colombo’s Pettah Market, where the aroma of spices mixes with the chatter of vendors in Sinhala, Tamil, and English. Just a few hundred kilometers away in rural Anuradhapura, conversations at
Namaste to Marhaba: The Roadmap for Indian Companies Expanding into the UAE
Introduction: More Than a New Market A New Mindset The UAE isn’t just another overseas opportunity it’s a multicultural hub where brands from every continent compete for the attention of consumers who are digital-first, brand-aware, and culturally diverse. For Indian companies,