Levant: Market Entry Strategies
Understanding the Levant Market The Levant sits at the intersection of trade, culture, and innovation. It is a region with growing urban populations, strong healthcare needs, and dynamic consumer markets. For Global Market Research Agencies, entering the Levant requires more than
What are Cultural Traits, and why are they so important for Consumer Research?
Understanding Cultural Traits in Market Research When we talk about cultural traits, we mean the shared values, beliefs, habits, and behaviors that shape how people live, make decisions, and consume products. In market research, ignoring these factors can lead to missteps
