Qualitative Research Manager
Jessica Dua is a qualitative market research manager at Cultural Traits. Armed with a bachelor’s degree in Commerce from the University of Delhi and currently pursuing her MBA from the same prestigious institution, she epitomizes versatility and value.
She is well-versed in primary market research techniques, including in-depth interviews (IDIs), focus group discussions (FGDs), ethnography, market research online communities (MROCs), etc.
She has a diverse background, having worked in various industries such as FMCG, e-commerce, financial services, and automotive, among others.
Her extroverted personality, cultural competence, and commendable communication skills make her an exceptional market research moderator. Driven by curiosity to explore participants’ rational and emotional motivations, she meticulously prepares research reports that consistently deliver insightful and surprising findings to clients.
She is also a passionate nature lover who believes in the magic of talking to her plants, convinced that this nurturing attention helps them grow healthier and happier.