Cultural Traits is a cultural insights agency specializing in observational and innovative research techniques.
With over 50 years of combined project management experience, we provide multi-country fieldwork services to clients in the USA, Europe, Southeast Asia, and Canada. We adhere to the highest data collection standards set by industry associations such as the BHBIA, Insights Association, and the UXPA. With strong on-the-ground expertise across Asia, Africa, and the Middle East, we ensure our clients receive reliable data and actionable insights.
The nuances, culture, and specific conditions of each region significantly influence the meaning and impact of the data. Without this context, there is a risk of overlooking key elements that could lead to a more accurate and actionable understanding of the situation.
How do we add value?
The leadership team at Cultural Traits has extensive experience working with leading market research clients and data collection companies worldwide. We don’t just understand the data—we understand the people and the environment behind it. By doing so, we deliver strategies that go beyond surface-level information and truly resonate, driving meaningful, long-lasting change.
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Cross-Cultural Insights into Consumer Lives
We help you understand cultural nuances and uncover deeper meanings. Develop your next brand strategy in alignment with local cultural landscapes.
Multi-Country Project Management Across Asia, Africa & the Middle East
Cultural Traits brings together over 50 years of project management experience. We primarily provide fieldwork services to market research companies in the USA, UK, Europe, and Canada. We adhere to the data collection standards set by industry associations.