Tdap and pertussis vaccine Vaccine for Asthma and COPD Patients in Vietnam
Client Success Story
Research Objective:
The objective of this study was to understand reactions to various routes developed for the Tdap vaccine, specifically targeting asthma and COPD patients in Vietnam. Additionally, the goal was to identify ways to optimize the most effective route.
Research Approach:
Cultural Traits conducted qualitative interviews with general practitioners (GPs) and pulmonologists in Vietnam to gather insights on their preferred treatment routes. Through concept testing, the optimal route that helped the GPs and pulmonologists to feel confident was identified.
Each route and the ideas behind each of them were explored, and a comparison of the main concepts from each of the routes was done to help clients identify the winning route that is most likely to encourage the recommendation of the pertussis vaccine to chronic respiratory patients, asthma patients, and COPD patients.
