How Social Norms as a Cultural Trait Drive Brand Success?
Understanding Social Norms in Consumer Behavior Social norms are the unwritten rules that guide how people behave in society. They are not laws, but they are powerful expectations shaping how consumers dress, eat, shop, and even post online. For a market
Is Cricket in India Just a Sport or the Biggest Driver of Consumer Spending?
Cricket: More Than a Game In India, cricket isn’t just entertainment it’s a cultural phenomenon that influences how people spend. From buying new TVs during the World Cup to splurging on snacks and jerseys during the IPL, the sport fuels waves
What happens to primary research when we can access and interpret everything already known?
The Big Question: Do We Still Need Primary Research? Imagine if every report, every interview transcript, and every data point ever collected in your industry could be analyzed in seconds. Thanks to tools like supercharged meta-analysis, generative AI, and synthetic data