Senior Qualitative Market Research Manager
Jessica Dua is a Senior Qualitative Market Research Manager at Cultural Traits.
She earned her MBA in Marketing and Strategic Management from University of Delhi and also holds a Bachelor’s degree in Commerce from the same institution, reflecting a strong and consistent academic foundation in business and strategy.
A consummate expert in primary qualitative research methodologies, she is highly proficient in conducting In-Depth Interviews (IDIs), Focus Group Discussions (FGDs), Ethnographic Research, and Market Research Online Communities (MROCs).
She has a diverse background, having worked in various industries such as FMCG, e-commerce, financial services, and automotive, among others.
What sets Jessica apart is her ability to build genuine rapport with research participants, creating an environment where authentic perspectives surface naturally. Her composed presence, cultural sensitivity, and thoughtful communication style make her a highly effective research moderator.
Driven by a keen interest in people and their choices, she carefully explores the conscious motivations and underlying sentiments that shape consumer behaviour, translating these discoveries into meticulously crafted research reports that consistently deliver revelatory, high-impact findings for clients.
Beyond the boardroom, she is also a devoted nature lover who believes in the magic of talking to her plants, convinced that this nurturing attention helps them grow healthier and happier.
