How Social Norms as a Cultural Trait Drive Brand Success?
Understanding Social Norms in Consumer Behavior Social norms are the unwritten rules that guide how people behave in society. They are not laws, but they are powerful expectations shaping how consumers dress, eat, shop, and even post online. For a market
Why Consumer Immersions Are a Goldmine for First-Hand Insights?
What Makes Consumer Immersions Special Consumer immersions are one of the richest ways to understand people, not just as buyers, but as humans. Instead of reading survey responses or analyzing dashboards, immersions place researchers right in the middle of consumers’ daily
How Language as a Cultural Trait Shapes Brand Success
Why Language Matters in Branding? Language is more than words, it’s a powerful cultural trait that influences how consumers perceive, trust, and connect with brands. For a brand entering a new market, the choice of words, tone, and even script can
Healthcare Market Research in India with Cultural Traits
India’s Healthcare Infrastructure & Landscape India has one of the largest and most complex Healthcare Market Research in India systems in the world. With tens of thousands of hospitals spread across the country, the balance between public and private care is
Is Cricket in India Just a Sport or the Biggest Driver of Consumer Spending?
Cricket: More Than a Game In India, cricket isn’t just entertainment it’s a cultural phenomenon that influences how people spend. From buying new TVs during the World Cup to splurging on snacks and jerseys during the IPL, the sport fuels waves
Why are Indians really drinking Matcha? Is it for Wellness or for Aesthetics?
Matcha Finds Its Place in India India’s love for tea runs deep, but a new player is finding its way into café menus and grocery carts matcha. Known for its vibrant green color and Japanese heritage, matcha is being marketed both
Market Research in SAARC: Unlocking Insights Across South Asia’s Diverse Economies
The South Asian Association for Regional Cooperation (SAARC) brings together eight countries India, Pakistan, Bangladesh, Sri Lanka, Nepal, Bhutan, Maldives, and Afghanistan. Together, they form one of the largest and most diverse emerging markets in the world. From the urban megacities
Can Supercharged Meta-Analysis turn multimodal data chaos into cohesive strategic insight?
"Data-rich" but insight-poor Can Supercharged Meta-Analysis turn multimodal data chaos into cohesive strategic insight? Introduction: Drowning in Data, Starving for Meaning Let’s face it we live in a world flooded with data. Surveys, video diaries, chat transcripts, social media comments, eye-tracking heatmaps
Can Your Brand Decode Consumer Behavior Across Indonesia’s 17,000 Islands?
Bisakah Merek Anda Menguraikan Perilaku Konsumen di 17.000 Pulau di Indonesia? Strategically located between the Indian and Pacific Oceans, Indonesia spans over 17,000 islands, making it the world’s largest archipelagic state. It borders Malaysia, Timor-Leste, and Papua New Guinea by land
How Tourism Shapes Market Dynamics in Cambodia?
តើវិស័យទេសចរណ៍បង្កើតសក្ដានុពលទីផ្សារក្នុងប្រទេសកម្ពុជាយ៉ាងណា? Cambodia's tourism economy strongly influences consumer trends, particularly in food, fashion, transport, and personal services. Popular tourist zones impact seasonal demand and pricing strategies: Angkor Wat – Drives local demand for travel gear, souvenirs, hospitality services Kampot & Kep –