The Intentional Tet 2026 | Consumer Insights Shaping Vietnam Gift Baskets
In the weeks leading up to Tet in Vietnam, markets become crowded, shops overflow with red and gold packaging, and gift baskets stack up in every size imaginable. Yet behind the visual abundance, conversations with consumers reveal a quieter shift.
Livestream Shopping vs. Traditional Ads: Who do Vietnamese shoppers trust more?
Scroll through Facebook or TikTok in Vietnam and you’ll likely stumble upon a seller broadcasting live, showcasing products, answering questions, and negotiating deals in real time. This phenomenon livestream shopping isn’t just entertainment; it’s a cultural and commercial movement. But here’s
Brand discovery, How Does this work for Vietnamese Consumers?
Khám phá thương hiệu, Điều này có hiệu quả như thế nào đối với người tiêu dùng Việt Nam? Introduction: Brand Discovery in a Scroll-First Economy In Vietnam today, discovering a new brand doesn’t start with a billboard or a newspaper ad.
How Tet / Lunar New Year Shapes Consumer Behavior in Vietnam
Tết Nguyên Đán ảnh hưởng đến hành vi tiêu dùng tại Việt Nam như thế nào? Introduction: When Culture Becomes Commerce In Vietnam, the most powerful force shaping consumer behavior isn’t a trend. It’s a tradition. Tết Nguyên Đán or simply Tết is
