Back-to-School Splurges or Leisure Outings: Where Do Kenyan Families Spend Most?
Every August and January in Kenya, a familiar question arises in many households: “Should we save for school shopping or enjoy a family outing before the term begins?” This tug-of-war between back-to-school expenses and leisure spending reveals much about the
Luxury Splurges or Bargain Hunts: What Defines UAE Consumers Best? A Look at Shifting Preferences
When you think of the United Arab Emirates (UAE), the image of luxury malls, global designer brands, and high-end cars often comes to mind. Yet, on the other end of the spectrum, discount shopping festivals like Dubai Shopping Festival (DSF)
How Synthetic Data usage will change the Market Research Landscape?
Introduction: Market Research Meets Machine Intelligence In a world where speed, privacy, and personalization define business success, traditional market research is under pressure. Respondent recruitment is costly. Privacy laws are getting stricter and brands want answers faster than ever. This is where
From Scroll to Sale in Seconds: Why Live Shopping rules the Thai marketplace?
จากการเลื่อนดูสู่การขายในไม่กี่วินาที: ทำไมการช้อปปิ้งสดจึงเป็นกฎแห่งตลาดไทย? The Rise of Real-Time Retail Imagine discovering a new lipstick, watching a seller apply it live, asking a question in the comments, and purchasing it all within five minutes. That’s not a marketing fantasy; it’s everyday e-commerce in Thailand. Live shopping,
Brand discovery, How Does this work for Vietnamese Consumers?
Khám phá thương hiệu, Điều này có hiệu quả như thế nào đối với người tiêu dùng Việt Nam? Introduction: Brand Discovery in a Scroll-First Economy In Vietnam today, discovering a new brand doesn’t start with a billboard or a newspaper ad.
Can Supercharged Meta-Analysis turn multimodal data chaos into cohesive strategic insight?
"Data-rich" but insight-poor Can Supercharged Meta-Analysis turn multimodal data chaos into cohesive strategic insight? Introduction: Drowning in Data, Starving for Meaning Let’s face it we live in a world flooded with data. Surveys, video diaries, chat transcripts, social media comments, eye-tracking heatmaps
Namaste to Marhaba: The Roadmap for Indian Companies Expanding into the UAE
Introduction: More Than a New Market A New Mindset The UAE isn’t just another overseas opportunity it’s a multicultural hub where brands from every continent compete for the attention of consumers who are digital-first, brand-aware, and culturally diverse. For Indian companies,
How Tet / Lunar New Year Shapes Consumer Behavior in Vietnam
Tết Nguyên Đán ảnh hưởng đến hành vi tiêu dùng tại Việt Nam như thế nào? Introduction: When Culture Becomes Commerce In Vietnam, the most powerful force shaping consumer behavior isn’t a trend. It’s a tradition. Tết Nguyên Đán or simply Tết is