Why Emerging Hotspots Matter Beyond HCMC and Hanoi?
While Ho Chi Minh City (HCMC) and Hanoi have long been the beating heart of Vietnam’s consumer economy, the landscape is changing. Cities like Da Nang, Hai Phong, and Real Consumer Spending Hotspots in Da Nang, Hai Phong, Can Tho
Livestream Shopping vs. Traditional Ads: Who do Vietnamese shoppers trust more?
Scroll through Facebook or TikTok in Vietnam and you’ll likely stumble upon a seller broadcasting live, showcasing products, answering questions, and negotiating deals in real time. This phenomenon livestream shopping isn’t just entertainment; it’s a cultural and commercial movement. But here’s
