Rising fuel prices or Rising incomes: What has a bigger impact on Nigerian spending?
When petrol prices in Nigeria jump, the ripple effects are immediate. Transport fares increase, food prices climb, and household budgets shrink. On the other hand, when salaries or remittances rise, spending patterns shift toward lifestyle upgrades and aspirational purchases. So which
Crisis, Currency & Cash Vans: When the Bank Comes to You
Introduction: How Mobile ATMs Are Changing Banking Access in Nigeria? In many parts of Nigeria, access to cash isn’t just about convenience it’s about survival. Whether you're a trader in Gboko, a farmer in Oyo, or a pensioner in Abuja, the
Inside the Scroll, Not the store: How Nigerian consumers are finding and buying brands today?
Introduction: From Markets to Mobiles For a long time, open markets and word-of-mouth defined how Nigerians discovered brands. But today, discovery has gone digital and more specifically, social and mobile. In 2025, scrolling is shopping, and platforms like Jumia, Konga, WhatsApp,