How Social Norms as a Cultural Trait Drive Brand Success?
Understanding Social Norms in Consumer Behavior Social norms are the unwritten rules that guide how people behave in society. They are not laws, but they are powerful expectations shaping how consumers dress, eat, shop, and even post online. For a market
Why Consumer Immersions Are a Goldmine for First-Hand Insights?
What Makes Consumer Immersions Special Consumer immersions are one of the richest ways to understand people, not just as buyers, but as humans. Instead of reading survey responses or analyzing dashboards, immersions place researchers right in the middle of consumers’ daily
How Language as a Cultural Trait Shapes Brand Success
Why Language Matters in Branding? Language is more than words, it’s a powerful cultural trait that influences how consumers perceive, trust, and connect with brands. For a brand entering a new market, the choice of words, tone, and even script can
Healthcare Market Research in India with Cultural Traits
India’s Healthcare Infrastructure & Landscape India has one of the largest and most complex Healthcare Market Research in India systems in the world. With tens of thousands of hospitals spread across the country, the balance between public and private care is
What are Cultural Traits, and why are they so important for Consumer Research?
Understanding Cultural Traits in Market Research When we talk about cultural traits, we mean the shared values, beliefs, habits, and behaviors that shape how people live, make decisions, and consume products. In market research, ignoring these factors can lead to missteps
What are the different Cultural Traits and How do they shape consumer decision-making?
Understanding Cultural Traits in Consumer Research When it comes to consumer choices, people don’t act in a vacuum. Their decisions are shaped by cultural traits. The everyday patterns of language, customs, traditions, beliefs, values, and social norms that define communities. For
Is Cricket in India Just a Sport or the Biggest Driver of Consumer Spending?
Cricket: More Than a Game In India, cricket isn’t just entertainment it’s a cultural phenomenon that influences how people spend. From buying new TVs during the World Cup to splurging on snacks and jerseys during the IPL, the sport fuels waves