What are Cultural Traits, and why are they so important for Consumer Research?
Understanding Cultural Traits in Market Research When we talk about cultural traits, we mean the shared values, beliefs, habits, and behaviors that shape how people live, make decisions, and consume products. In market research, ignoring these factors can lead to missteps
Is Cricket in India Just a Sport or the Biggest Driver of Consumer Spending?
Cricket: More Than a Game In India, cricket isn’t just entertainment it’s a cultural phenomenon that influences how people spend. From buying new TVs during the World Cup to splurging on snacks and jerseys during the IPL, the sport fuels waves