Market Entry Strategy for Vietnam’s Beauty and Personal Care Industry: Understanding What Drives Consumer Choice
Vietnam's beauty and personal care industry has become one of Southeast Asia's most interesting consumer markets. Over the past decade, the sector has evolved from a largely price-driven market into one where consumers actively explore products, compare brands, follow beauty
The Intentional Tet 2026 | Consumer Insights Shaping Vietnam Gift Baskets
In the weeks leading up to Tet in Vietnam, markets become crowded, shops overflow with red and gold packaging, and gift baskets stack up in every size imaginable. Yet behind the visual abundance, conversations with consumers reveal a quieter shift.
