The Creator Boom Beyond Metros: Why Brands Can’t Ignore Small-City India
The Conversation Has Moved Walk into any brand planning meeting in India today and the conversation around influencer marketing sounds different from what it did a few years ago. The question is no longer simply about who has the largest following.
Why the Indian Consumer is the World’s Most Interesting Technology Adopter
There is something distinctive about how India adopted digital technology. It did not follow the gradual, infrastructure-led path that most developed markets took. It leapfrogged. Consumers who had never owned a desktop computer or a credit card went directly to
India: Market Entry Strategy Cracking the India Code: Market Entry Strategies for International Brands
India is no longer just an emerging market on a long-term wish list. For international brands, it has become one of the most immediate and compelling growth opportunities in the world. A young population, a rapidly expanding middle class, deepening
