Rising fuel prices or Rising incomes: What has a bigger impact on Nigerian spending?
When petrol prices in Nigeria jump, the ripple effects are immediate. Transport fares increase, food prices climb, and household budgets shrink. On the other hand, when salaries or remittances rise, spending patterns shift toward lifestyle upgrades and aspirational purchases. So which
Livestream Shopping vs. Traditional Ads: Who do Vietnamese shoppers trust more?
Scroll through Facebook or TikTok in Vietnam and you’ll likely stumble upon a seller broadcasting live, showcasing products, answering questions, and negotiating deals in real time. This phenomenon livestream shopping isn’t just entertainment; it’s a cultural and commercial movement. But here’s