Award-Winning Research: A Case Study Presented by Cultural Traits at The Next Generation Insights Summit, April 2026
Winner of the Insights for Impact Award in Qualitative Research 2025 This case study was recognised as the winner of the Insights for Impact Award in Qualitative Research 2025, hosted by Insight Platforms and sponsored by Recollective, celebrating research that creates
No Wallet? No Problem. Why UPI is now India’s favorite way to pay?
The Everyday Revolution in Your Pocket Picture this: a college student buying pani puri from a roadside vendor. No cash. No card. Just a quick tap on Google Pay and a soft “ping” confirms the payment. That’s the story of UPI (Unified
