Back-to-School Splurges or Leisure Outings: Where Do Kenyan Families Spend Most?
Every August and January in Kenya, a familiar question arises in many households: “Should we save for school shopping or enjoy a family outing before the term begins?” This tug-of-war between back-to-school expenses and leisure spending reveals much about the
Vision 2030 Modernization or Old Traditions: Which is steering Saudi habits?
Saudi Arabia is in the middle of a fascinating cultural transition. On one hand, Vision 2030 is reshaping the nation with bold reforms in entertainment, technology, and lifestyle. On the other, deeply rooted traditions family gatherings, religious observances, and respect
Market Research in SAARC: Unlocking Insights Across South Asia’s Diverse Economies
The South Asian Association for Regional Cooperation (SAARC) brings together eight countries India, Pakistan, Bangladesh, Sri Lanka, Nepal, Bhutan, Maldives, and Afghanistan. Together, they form one of the largest and most diverse emerging markets in the world. From the urban megacities
What happens to primary research when we can access and interpret everything already known?
The Big Question: Do We Still Need Primary Research? Imagine if every report, every interview transcript, and every data point ever collected in your industry could be analyzed in seconds. Thanks to tools like supercharged meta-analysis, generative AI, and synthetic data
What will define Synthetic Data Adoption in Emerging Economies vs. Developed Markets?
Introduction: A Global Shift in Insight Generation Synthetic data is no longer a futuristic concept it’s becoming a strategic cornerstone in how brands, researchers, and UX teams gather insights. From faster testing to privacy-friendly analytics, the benefits are clear. But what’s
From Scroll to Sale in Seconds: Why Live Shopping rules the Thai marketplace?
จากการเลื่อนดูสู่การขายในไม่กี่วินาที: ทำไมการช้อปปิ้งสดจึงเป็นกฎแห่งตลาดไทย? The Rise of Real-Time Retail Imagine discovering a new lipstick, watching a seller apply it live, asking a question in the comments, and purchasing it all within five minutes. That’s not a marketing fantasy; it’s everyday e-commerce in Thailand. Live shopping,
Brand discovery, How Does this work for Vietnamese Consumers?
Khám phá thương hiệu, Điều này có hiệu quả như thế nào đối với người tiêu dùng Việt Nam? Introduction: Brand Discovery in a Scroll-First Economy In Vietnam today, discovering a new brand doesn’t start with a billboard or a newspaper ad.
Namaste to Marhaba: The Roadmap for Indian Companies Expanding into the UAE
Introduction: More Than a New Market A New Mindset The UAE isn’t just another overseas opportunity it’s a multicultural hub where brands from every continent compete for the attention of consumers who are digital-first, brand-aware, and culturally diverse. For Indian companies,
How Tet / Lunar New Year Shapes Consumer Behavior in Vietnam
Tết Nguyên Đán ảnh hưởng đến hành vi tiêu dùng tại Việt Nam như thế nào? Introduction: When Culture Becomes Commerce In Vietnam, the most powerful force shaping consumer behavior isn’t a trend. It’s a tradition. Tết Nguyên Đán or simply Tết is