We are a dynamic team of market researchers, project managers, and UX researchers with deep expertise in cultural and market landscapes.
To empower our clients with actionable insights by providing high-quality, cost-effective market research services across Asia, Africa, and the Middle East. We bridge cultural gaps and help brands navigate local landscapes, driving informed decision-making and business success.
To deliver exceptional value, timely results, and culturally insightful data while maintaining the highest industry standards.
Company Overview
An agency with a flair for observational and innovative research techniques, Cultural Traits is a cultural insights research agency led by an experienced team of market researchers. With over 50 years of collective experience working with renowned market research agencies, our team includes market researchers, UX researchers, and skilled project managers. We simplify the research process for our clients, allowing them to focus on insights rather than the details of fieldwork.
We adhere to industry standards for data collection, ensuring that fieldwork and data gathering are conducted according to best practices. With a strong presence across Asia, the Middle East, and Africa, we offer our clients a comprehensive “one-stop-shop” solution for multi-country research projects. Our insights are strategically relevant, culturally driven, and actionable, bringing our clients closer to local nuances and adding value throughout the research process.
Our Team
Navneet S Borkar
Senior Manager International Operations
Jessica Dua
Qualitative Research Manager
