How Festivals Drive Consumer behavior in India
Understanding the emotional, cultural, and behavioral shifts that shape spending patterns, Consumer behavior in India From festivities to financial choices India’s celebrations redefine how consumers decide, buy, and believe. Introduction Few markets in the world experience such powerful cultural and
The “Idea-to-Prototype” Sprint: How Co-Creative Workshops Are Revolutionizing Brainstorming and Design
Innovation doesn’t start with ideas it starts with inclusion. Co-creation turns brainstorming into collaboration, transforming scattered thoughts into tangible prototypes that move brands forward. Introduction Traditional brainstorming is giving way to co-creative design workshops where brands, consumers, designers, and researchers ideate side
Metro Saturation is Real: How India’s Tier 2 cities Became India’s Undisputed New Growth Engine
Metro Saturation is Real: How India’s Tier 2 cities Became India’s Undisputed New Growth Engine Urban Momentum. Local Aspirations. Unlocked Potential. Introduction India’s growth story is no longer confined to its metros. Over the past decade, Tier 2 cities have emerged as the
Beyond Beaches: Why Indian Tourists Are Flocking to Vietnam for History, Culture, and Incredible Food
Rediscovering a Neighbor Through a New Lens Vietnam isn’t just another travel destination for Indians; it’s a rising favorite that blends cultural familiarity with adventure and affordability. From bustling Hanoi streets to the lantern-lit charm of Hoi An, the country offers
WhatsApp Is More Than Messaging. It’s a Full-Funnel Business Channel
WhatsApp Is More Than Messaging. It’s a Full-Funnel Business Channel From a single “hi” to a confirmed delivery, chat now drives discovery, trust, and sales. Why does this matter now? WhatsApp is no longer a convenience; it’s commerce. For brands operating in chat-first
What It Takes for an FMCG Brand to Win in India
Local flavour. National scale. Last-mile excellence. India is not a single market it’s thousands of markets stacked together. For FMCG brands, winning here means combining national ambition with microscopic local understanding: product fit, distribution muscle, price choreography, and cultural timing. At
Beyond the Gatekeepers: The Strategic Art of Recruiting HNIs for Market Research
High Stakes. High Influence. High Precision. High-Net-Worth Individuals (HNIs) represent some of the most influential decision-makers in global markets. Recruiting HNIs for Market Research Their purchasing power shapes luxury goods, financial services, and investment landscapes. Yet, recruiting them for market research
Market Entry Strategy for MENA
One Region. Many Markets. Boundless Opportunities. The Middle East and North Africa (MENA) is one of the most dynamic regions for global business expansion. Market Research Agency MENA Home to more than 500 million people, with over half under the age of 25,
Why Cultural Intelligence (CQ) is the New Bottom Line for Brand Success
Beyond Data. Into Culture. Into Strategy. For global brands, success in emerging markets isn’t just about data points and market size. Cultural Intelligence (CQ) It’s about decoding culture. A campaign that resonates in London may fall flat in Delhi or Lagos
Why Consumer Spending Surges in the Last Quarter in India?
Festivals, Aspirations, and Growth Collide. Every October to December, Spending Surges in India becomes one of the world’s most vibrant consumer markets. The season of Diwali, Dussehra, Christmas, and New Year isn’t just about celebrations it’s about dreams turning into purchases.
