The Silver Solstice: Navigating Japan’s “Low-Touch” Economy in 2026
A story of automated hospitality, the active senior, and the new ruralism Imagine an evening in Kyoto. The sun sets behind the Yasaka Pagoda, casting long shadows over narrow streets. A traveler enters a boutique hotel. There is no front desk and
The Silent Performance Multiplier: Why Cultural Intelligence is Essential in 2026
Imagine two identical global teams. They have the same budget, the same high-end AI tools, and the same technical talent. One team consistently hits deadlines and innovates; the other is plagued by communication issues, missed nuances, and high turnover. The difference
The Pearl’s New Rhythm: Navigating the Sri Lankan Market in 2026
A story of resilience, digital shifts, and the high-value consumer Imagine a morning in Sri Lanka. The air carries the scent of sea salt and freshly brewed Ceylon tea. In the distance, the city is already awake. Buses are moving, shops are
Market Entry Bhutan: A Market Research Perspective on Economy, Consumers, and Regional Opportunity (2026)
Global perception versus market reality Bhutan is a Himalayan country situated between India and China, with cultural and economic ties that are shaped by its geography as much as by its values. Its location has historically influenced trade routes, media exposure,
The Intentional Tet 2026 | Consumer Insights Shaping Vietnam Gift Baskets
In the weeks leading up to Tet in Vietnam, markets become crowded, shops overflow with red and gold packaging, and gift baskets stack up in every size imaginable. Yet behind the visual abundance, conversations with consumers reveal a quieter shift.
Stars, Screens, and Social Proof | How Mobile Users Choose Apps
Most mobile app decisions happen quietly. A user scrolls through an app store while waiting for a cab. Another searches for a quick solution late at night. A third clicks a link shared in a group chat without much thought.
Inside the “Metabolic Beauty” Wave: What Thai Consumers Really Want from Health Supplements
In Thailand, the health supplement aisle has changed dramatically over the past few years. Products promising glowing skin, better digestion, weight balance, and energy now sit side by side. Yet when consumers talk about why they buy these products, the
TikTok Shop and Livestreaming | From Experiment to Essential Commerce
From Experiment to Essential: How TikTok Shop and Livestreaming Have Redefined Commerce For years, livestream shopping sat on the edge of brand strategy. It was tested cautiously, funded modestly, and often treated as an innovation project rather than a core channel.
The Access Architect | Payer and KOL Research in Africa
The Access Architect: Navigating the Payer and KOL Landscape in Africa In healthcare research, access determines everything. The strongest methodology, the most carefully designed discussion guide, and the most experienced consulting team mean little if the right stakeholders cannot be reached.
Reaching the Unreachable: Specialized Fieldwork for Healthcare Consultants in Africa and the Middle East
Healthcare research is rarely simple. In Africa and the Middle East, it becomes even more complex. Access to physicians is limited. Schedules are unpredictable. Hierarchies within hospitals and clinics influence who can speak and when. In many cases, the challenge
